Further reading

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Aaker, David A. and Erich Joachimsthaler. Brand leadership: building assets in the information society. O&M, January 2000.

Aaker, David A. and Scott M. Davis. Brand asset management. Josey Bass Publications, July 2000.

Aaker, David A. Building strong brands. Free Press, December 1995.

Arnold, David. The handbook of brand management (the economist books). Perseus Publishers, March 1993.

Bernd H. Schmitt and Alex Simonson. Marketing aesthetics: the strategic management of brands, identity and image. Free Press, 1997.

Blackett, Tom, et al. Co-branding: the science of alliance. St. Martin’s Press, November 1999.

Braunstein, Marc et al. Deep branding on the internet: applying heat and pressure online to ensure a lasting brand. Prime Publishing, August 2000.

Clifton, Rita and Esther Maughan. The future of brands: twenty-five visions. New York Press, March 2000.

Cohen, Steven and Ronald Brand. Total quality management in government: a practical guide for the real world. The Jessey Bass public administration series, Jessey Bass Publications, April 1993.

Competitive branding: winning in the marketplace with value-added brands. John Wiley and Sons, February 1999.

Court, David C., Anthony Freeling, Mark G. Leiter and Andrew J. Parsons. If Nike can ‘just do it’, why can’t we? ‘The McKinsey’ 2: Quarterly: 1997.

Court, David C., Mark G. Leiter and Mark A. Loch. Brand leverage. ‘The McKinsey’ 2: Quarterly: 1999.

Coyne, Kevin P., Stephen J.D. Hall and Patricia Gorman Clifford. Is your core competence a mirage? ‘The McKinsey’ 4: Quarterly: 1996.

Czerniawski, Richard D. and Michael W. Maloney. Creating brand loyalty: the management of power positioning and really great advertising. Amacon, June 1999.

Dayal, Sandeep, Helene Landesberg and Michael Zeisser. Building digital brands. ‘The McKinsey’ 2: Quarterly: 2000.

De Chernatony, Leslie. Brand management (The International Library of Management). Darmount Publications, July 1998.

Desmet, Driek, Lars Finskud, Maurice Glucksman, Norman H. Marshall, Michael J. Reyner and Kim Warren. The end of voodoo brand management. ‘The Mckinsey’ 2: Quarterly: 1998.

Duncan, Tom, et al. Driving brand value: using integrated marketing to manage profitable stakeholder relationships. McGraw Hill, March 1997.

Goodman, Jennifer. Career guide to marketing and brand management. Vault Reports, September 2000.

Gregory, James R. and Jack G. Wiechmann. Leveraging the corporate brand. NTC Publications, May 1997.

Harvard business review on brand management. HBSP September, 1999 The Harvard Business Review Paperback Series.

Ind, Nicholas. The corporate brand. New York University Press, September 1997.

Kania, Deborah. Branding.Com: online branding for marketing success. NTC Business Books, November 2000.

Kapferer, Jean-Noel. Strategic brand management: creating and sustaining brand equity long term. Kogan Page, March 1998.

Keller, Kevin Lane. Strategic brand management: building, measuring, and managing brand equity. Prentice Hall, November 1997.

Knapp, Duane E. and Christopher W. Hart. The brand mindset: five essential strategies for building brand advantage throughout your company. McGraw Hill, October 1999.

Knudsen, Trond Riiber, Lars Finskud, Richard Tornblom and Egil Hogna. Brand consolidation makes a lot of economic sense. ‘The McKinsey’ 4: Quarterly: 1997.

Lepla, F. Joseph and Lynn M. Parker. Integrated branding: becoming brand-driven through companywide action. Quorum Books, October 1999.

Lilien, Gary L. and Arvind Rangaswamy. New product and brand management: marketing engineering applications. Addison Wesley Publication, May 1999.

Linn, Carl Eric and Alan J. Bergstrom. Brand dynamics: factors and trade-offs affecting value development in branded goods and services. Institute For Branding Leadership (Publications), April 1998.

MacRae, Chris. World class brands. Adison Wesley Publications, August 1991.

Maklan, Stan et al. Competing on value: bridging the gap between brand and customer value. Prentice Hall, October 1998.

Marconi, Joe. Beyond branding: how savvy marketers build brand equity to create products and open new markets. Probeus Publications, August 1993.

Marconi, Joe. The brand marketing book: creating, managing and extending the value of your brand (Ama). NTC Business Books, October 1999.

Morgan, Adam. Eating the big fish: how challenger brands can compete against brand leaders. John Wiley and Sons, 1999.

Ries, Al and Laura Ries. The 11 immutable laws of internet branding. Harper Business Publications, 2000.

Ries, Al and Laura Ries. The 22 immutable laws of branding: how to build a product or service into a world-class brand. Harper Collins, October 1998.

Robinette, Scott et al. Emotion marketing: the hallmark way of winning customers for life. McGraw Hill, December 2000.

Temporal, Paul. Branding in Asia: the creation, development, and management of Asian brands for the global market. John Wiley and Sons, January 2000.

Travis, Daryl and Richard Branson. Emotional branding: how successful brands gain the irrational edge. Prima Publishing.

Trout, Jack and Steve Rivkin. Differentiate or die: survival in our era of killer competition. John Wiley and Sons.

Upshaw, Lynn B. Building brand identity: a strategy for success in a hostile marketplace. John Wiley and Sons.

Vault Reports. Brand management: the Vault.com guide to marketing and brand management. December 1999.

Weilbacher, William M. Brand marketing: building winning brand strategies that deliver value and customer satisfaction. NTC Publishing, April 1993



gsbwww.uchicago.edu; Chicago business: recruiting for brand management.

www.boldkajira.homepage.com; Brands and branding.

www.bpubs.com/marketing_and_sales/branding, Bpubs.com; Branding and brand management articles.

www.brandconsult.com; Publications regularly featuring articles on branding.

www.brandingasia.com; Branding Asia.

www.brandingasia.com; Current feature articles relating to branding written by Orient Pacific Century.

www.btimes.co.za; Business books. The enclyclopaedia of brands and branding in South.

www.business-times.asia1.com.sg; Biz IT on brands and management.

www.cbah.com; Megan’s law before the second circuit.

www.dmi.org; DMI interests – brand.

www.dmi.org; Smart things to know about brands and branding; John Mariotti, Don Schultz.

www.emporya.com; Web brands: about web-branding.

www.helia.fi; Brand bibliography.

www.lippincott-margulies.com; Brand management for the next millennium.

www.managingchange.com; Published articles, papers and presentations – overview.

www.mcb.co/portfolio/jpbm/jourinfo.htm; Journal of Product and Brand Management: journal overview.

www.orientpacific.com; Asian business strategy and market research articles.

www.raynet.mcmail.com; Books on branding brands and their companies supplement; Gale Research, 1997.

www.shape-shifters.com; The Enterprise Group – books by John L. Mariotti. Smart things to know about brands and branding, Capstone Publishing, Oxford, UK, 1999.

www.std.com; User interface engineering – branding and usability article.

www.wilsonweb.com; Branding on the web – web marketing today info center; articles by Michael Fischier; Round-up at the long term with branding.